Bookmarks 100 : The World's 10 Earning Models

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Candice Swanepoel – $2 million

The World's 10  Earning Models 

New to the list, the 22-year-old South African beauty has caught the industry’s eyes as one of Victoria’s Secret’s newest Angels.Swanepoel is taking Europe by storm–she was the cover girl and star of an expansive spread in February’s Italian Vogue. 

Also featured in True Religion ads, Swanepoel has been hailed as the world’s next top model. She was recently the center of controversy when critics claimed she appeared “shockingly thin” at a Victoria’s Secret swimsuit event next to curvaceous Angels Alessandra Ambrosio and Adriana Lima.


Natalia Vodianova – $4 million

The Russian model and mother of three continues to be featured in glossy ads for lingerie company Etam.

Vodianova’s fragrance campaign with Guerlain helped the 29-year-old pull in $4 million over the last year. Vodianova runs the Naked Heart Foundation, a charity that raises money to provide playgrounds in Russia.


Carolyn Murphy – $4.3 million

Murphy earned $4.3 million over the last year with a big Estée Lauder deal. New campaigns include Iceberg, Fashion Island and Peek & Cloppenburg.
Natalia Vodianova – $4 million

The Russian model and mother of three continues to be featured in glossy ads for lingerie company Etam.Vodianova’s fragrance campaign with Guerlain helped the 29-year-old pull in $4 million over the last year. Vodianova runs the Naked Heart Foundation, a charity that raises money to provide playgrounds in Russia.


Lara Stone – $4.5 million

Stone became high fashion’s “it girl” over the last few years. Now she’s cashing in, vaulting onto our top earners list for the first time with a haul of $4.5 million over the last year.

Stone has inked big contracts with Calvin Klein, Versace, H&M, Forum, Prada and Donna Karan. In the fall of 2010 the Dutch cover girl signed on as the exclusive face of Calvin Klein Inc. Other campaigns have included Cavalli, Givenchy, MaxMara, Nicole Fahri¸ Calvin, H&M and Levi’s.

Daria Werbowy – $4.5 million

Werbowy earned $4.5 million since last May, anchored by a posh contract from fragrance and makeup giant Lancôme Paris.Over the last year Werbowy, who was born in Poland and raised in Canada, inked deals with Hudson Bay, Stefanel, Joseph, Oroton and YSL. Other contracts: Lancôme, Versace and H&M


Adriana Lima – $8 million

Lima, who is married to basketball player Marko Jaric.Lima remains a cornerstone of Victoria’s Secret catalogues and catwalks.Mostly known as world’s sexiest model, the Brazilian recently starred in ads for Spanish luxury brand Loewe. 

She continues to collaborate with Ricardo Tischi of Givenchy and has become the face of Brazilian fashion brand Forum. She recently inked a deal as a spokeswoman for Megacity by Votsu, a Brazilian social gaming company.

Alessandra Ambrosio – $5 million

Another Brazilian Victoria’s Secret Angel reigns over the modeling industry.

Kate Moss – $13.5 million

Kate Moss is a fashion world double threat, landing rich modeling and designing gigs. Earnings over the last year: $14 million, thanks in part to a lucrative design deal with the U.K.’s TopShop.


Heidi Klum – $20 million

From supermodel to business mogul.Even after ending her 13-year Victoria’s Secret career,Klum earnings increase to $20 million with TV projects, fashion lines and big brand endorsements.

She recently struck a deal with activewear company New Balance, creating line of tops, dresses and athletic apparel, dubbed HKNB, that will be sold exclusively on Amazon.com. 

In October the Project Runway star inked a 20-episode deal for a new show on Lifetime, called Seriously Funny Kids. Her Germany’s Next Top Model continues to dominate the ratings in Deutschland.


Gisele Bündchen – $45 million

The Brazilian supermodel topped Forbes list again.Bündchen has gotten married and become a mother since she left Victoria’s Secret in 2007,but she has yet to slow down. 

Bündchen remains the face of numerous campaigns and endorsement deals throughout the United States, Europe, Asia and Latin America. From H&M to Dior to Versace, she stands behind brands that represent both luxury and affordability.
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